Best Feature of the new Adwords Interface!
As of this week, Google have expanded the Beta-testing of the updated Adwords Interface to include a bunch of new languages and countries, including the UK and Australia. The look and the feel of the...
View ArticleDoes Broad Match Have a Place in a Well Run AdWords Campaign?
Broad Match is much maligned. Often considered enemy number one in grand PPC profitability theft, we’ve worked with clients who have raised more than an eyebrow on the suggestion that broad matched...
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Google’s ‘Long Headline’ Ad and its Impact on PPC Ad Text Writing
With their recent announcement of changes to the qualification criteria for “Long Headline” ads, it seems that the testing begun a month or so ago may become a permanent fixture on the Google PPC...
View ArticleNew Features in Google Adwords Editor Version 9.0
Last week, Google released AdWords Editor Version 9.0, with some nice new features to help manage your AdWords accounts more efficiently. The main new features include improved management of negative...
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Google to Include Website URL’s in Paid Search (PPC) Advert Headlines
How will the new format of Google Adwords adverts affect advertisers and searchers? Google are currently experimenting with Adwords (PPC) ad formats and search results now also display the website’s...
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PPC: How Match Types Work – For AdWords / Yahoo / AdCenter & Baidu
I’m not sure if I’m just forgetful or if everyone else has the same problem; but I always find myself having to look up how match types work every time I use an advertising platform other than Google....
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Cleaning Your PPC Account
Cleaning Bad Keywords from your AdWords Account When you bid on keywords using anything apart from exact matches, Google will match search terms with your keywords and sometimes deliver irrelevant...
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Why Use YouTube Analytics to Enhance Your PPC Campaigns
With the recent release of YouTube Analytics (replacing YouTube Insight) there are now new ways in which you can analyse your paid video ads to aid your overall PPC advertising campaigns. The Analytics...
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Top Tips for Display Advertising
Display Advertising – 5 Quick Tips Display ads are the advertisements that appear on websites alongside the usual page content. Display ads include video, audio, animation, images, text or combinations...
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8 Tips for Optimising Google Product Listing Ads (PLAs)
Ever since Google made the transition to a fully paid model for its shopping and image product listings, advertisers have been scrambling to optimise for this traffic source. PLA ads now account for a...
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